Paulownia is a unique tree species known for its fast growth. There are about nine variations of the Paulownia tree which are valued for their high-quality timber, large beautiful flowers, and large leaves. Hybrids of Paulownia are often used for commercial use due to their attractive aesthetic. Their high resistance to drought and compatibility with various soil compositions make this tree species prized in the plant industry.

Unique to this species is the ability to regenerate after cutting or clipping, removing the need for repotting. The Paulownia root can live 70-100 years and 4 to 9 lifecycles.

The leaves of Paulownia trees have been shown to possess beneficial effects for the liver, kidney, gallbladder, and lungs. Asian countries have made use of the health properties of these leaves for many years, such as incorporating Paulownia-based medicine into its pharmaceutical industry. Properties from this miracle tree have been used to prevent a variety of diseases (such as bronchitis and asthma) and as a method of treatment of tonsillitis, bronchitis, asthmatic attacks, and bacterial infections.

Using Paulownia leaves in cosmetics is a longstanding practice in Asian countries, developed alongside their medicinal use. This ingredient is novel to Europe, however, and has only recently begun making its way into the global cosmetic industry. The skin benefits of Paulownia extracts have been found to reduce DNA damage and induce the DNA repair process within skin cells.

Paulownia extracts have been shown to encourage improvement in signs of aging and inflammation. This has led to the cosmetic use of Paulownia extracts toward evening skin tones, fading pigmentation and aging spots, and fading acne scars. It is also used to increase the skin's natural radiance and luminosity.